Using Video to Tell Your Story

Video is one of the best ways to share your story. It can:

  • Dramatize the story
  • Reach lightly connected constituents
  • Raise the 'fun' quotient
  • Move prospects from one level to the next through education
  • Take your message to the Internet
  • Expand involvement
  • Say thank you/celebrate

Video doesn't have to be expensive, hard, or even very well done:

  • People love it because they made it
  • More people creating video due to mobile phones with built in video cameras, flip cams, etc.
What video can't do:

  • Close the sale. For this you need face-to-face relating.
Click on the attached pdf to see video examples of all of the above.

What Video can do for Your Capital Campaign