What Godzilla can teach the church

This is the first of a two part series on the issue of confusion on the part of the general public as to what the Episcopal Church is, what it teaches, what it stands for, what it does, even for some, is it Christian? And if so, what kind of Christian? Since the '80's, the "brand" Christian has been, I argue, co-opted by one particular faction of the larger Christian tradition, namely the conservative, evangelical and/or fundamentalist faction. That, we are not. But those outside the church - and nowadays that amounts to up to 70 to 80% of the general population - don't know that. How to we build a recognizable "brand" for ourselves, and let others know what we have to offer them? And if we don't, how can we expect anyone to seek us out, much less become one of us?