Tools for Evangelism
Making God’s Love Visible
Calvary Episcopal Church’s theme for our 2017 annual giving campaign is Love God. Love your neighbor. Love Calvary. We have learned that when we talk about annual giving, it always resonates with our parishioners to hear others’ stories about their experiences at Calvary and for us to find new ways to tell our story of how we are making God’s love visible in downtown Memphis. With this year’s campaign, we focused on Calvary’s worship life (Love God.), community ministries (Love your neighbor.) and community life at Calvary (Love Calvary.).
Once we decided on the theme for our annual giving campaign, it became obvious that it would work well as three different videos. We are fortunate to have a parishioner who is a videographer and many, many parishioners who enjoy talking about Calvary and what Calvary means in their life. Take a look:
<iframe width="560" height="315" src="https://www.youtube.com/embed/buFF1TpQR08" frameborder="0" allowfullscreen>
<iframe width="560" height="315" src="https://www.youtube.com/embed/j6KDmYFps-U" frameborder="0" allowfullscreen>
While these videos give a boost to our annual giving campaign, they may also be used as evangelism tools. Posted on our website and social media channels, the videos have received over 20,000 views and over 100 shares. We also have incorporated them into our monthly Welcome Class, an introduction to life at Calvary for newcomers and visitors. And the timing was perfect this year for us to use them in our parish profile to call our next rector.
Robyn Banks is director of communications at Calvary Episcopal Church in Memphis, Tenn. In this role, she enjoys overseeing all of the internal and external communication efforts of Calvary, including the website, the Chronicle newsletter, worship bulletins, posters, press releases, social media, and more. She always tells people that she has “the best job ever” because she gets to “tell Calvary's story and share with the world how Calvary is ‘making God’s love visible in downtown Memphis.’”
A central part of Calvary’s approach to telling their story sharing the ways they contribute to making God’s love visible in downtown Memphis. In what way is your faith community contributing to make God’s love visible in your community?
- Calvary Episcopal Church, Memphis, Tennessee
- Episcopal Video Network’s Guide for Creating a Quality Welcome Video on a limited budget
- Opportunities to share one’s time and talent at Calvary: Detailed and easily scanned listing of the many ways to volunteer to be God’s hands and feet to each other and Memphis. A good model for others to consider.
- Treasure: Ways to support Calvary through a variety of giving options.
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