Addressing Lackluster Stewardship Campaigns
This web conference took place April 9, 2013, 7:00-8:00 PM ET. Click here to view a full listing of ECF's upcoming workshops and web conferences.
This web conference is designed to address how and why the stewardship efforts of so many congregations produce lackluster results. It will specifically examine the role of messaging and how tone and content can impact annual campaigns. Participants will receive a foundation for developing strategic communications to engage new donors for lifelong giving including: contextual understanding of how and why people give to the Church, communicating impact, and connecting year round stewardship activities to donors' varied characteristics. Led by ECF Consultants Jerry Keucher and Erin Weber-Johnson.
Watch a YouTube version of the webinar below or view an interactive recording here.