Small and Rural Churches
A Small Church Capital Campaign Experience
It all started when our priest wouldn’t relent. As far as anyone could remember, St. Matthew’s Episcopal Church in Horseheads, New York had never entered into a capital campaign in its over-150 year history. But we began, ran (administered) and completed a capital campaign with the help of Episcopal Church Foundation (ECF).
The right start
It all began when we finally acknowledged how badly we needed a new roof on the parish house. Everyone knew the shingles were shot, but we were dreading the cost. Our priest encouraged us to have a consultant from ECF come and talk to us about a capital campaign. A capital campaign would specifically address the need for funds to replace the roof, and would do so in keeping with our mission to our community.
Ms. Linda Buskirk, an ECF consultant, attended our vestry retreat and explained the capital campaign process. While we had difficulty imagining that we could accomplish the goal she believed we could, we slowly began to realize that whatever we raised would be more than if we did nothing. And, we still had the question of what was St. Matthew’s long-term vision about mission.
We assembled a team who began to dream about what projects, large and small, we might want to engage in. Ideas ranged from the cheaper and less complicated ideas of how to make our buildings more attractive and functional, to the extravagant remodeling of the undercroft to make it completely accessible and available for everyone in the community. The leaders of this effort were largely ‘the usual suspects’ in the congregation—from the person who usually promotes annual stewardship, to the person who is considered ‘the property person’. But we also tried to include newer members who would bring fresh ideas to the table.
One of the difficult tasks was sorting out whether projects were helpful and exciting or necessary. For example, we spun our wheels for a while about the structural integrity of the church building as we considered undercroft renovation.
Next, we went out and got very preliminary bids for those projects, and brought all the information back to the annual meeting. Here we each were given stickers to vote for the project(s) we thought most important. The projects were posted on large paper around the parish hall, and we all had a chance to vote. Not surprisingly, the roof got the most votes but the surprise was that kitchen renovation quickly floated up—a move many of us didn’t see coming.
Campaigning with clarity
The vestry voted to contract with ECF to help us in a formal campaign. Throughout this part of the process, we were blessed to have a contributor who was donating money “wherever you need it most,” and those funds became the seed money for our campaign. Ms Buskirk helped us understand that if we clearly told our story of why these projects supported and furthered our mission, and the projects were the right ones, people would have no problem contributing to the campaign. With this kind of encouragement, we tentatively moved forward.
We didn’t have enough members to fully flesh out all the committee assignments that we needed, but we also didn’t need to reach all the people expected in a larger campaign. We worked hard to keep the campaign in front of people regularly as we did the background tasks. We faltered to keep things going as key members went south for the winter. We were challenged as key individuals had personal issues that drew their focus away. But we persisted.
We finally narrowed down the project list to a financially manageable size. We went through the normal campaign steps and discovered that likely givers were in agreement that most top priority projects were shared concerns, and they were willing to be supportive.
We kicked off the campaign with a wonderful catered dinner by the local vocational-tech students, and everyone was amazed at the size of gifts that had come through the “silent” phase. The vestry agreed en masse to act as the campaign workers (calling committee). While it was a new experience for some, all were willing to pitch in.
We closed the solicitation phase and have been actively receiving donations for about six months. Now, we are re-connecting with contractors to complete the long-anticipated roof.
Here are some of our key learnings as a small church going through this process:
- We’re more closely bound together than we thought, and have a very committed group of members and supporters who want good things for St. Matthew’s.
- We did not get as much in pledges as some had predicted, but we got far more than if we had never begun the campaign. We need to not be shy or dismissive of asking for money (and other forms of giving).
- COMMUNICATE, COMMMUNICATE, COMMUNICATE. It is so easy to guess that everyone knows what is going on, especially in a small congregation, but that is NOT true. We also deeply appreciated the time and willingness of some members to listen to others. The stories are precious. In short: you can never over-communicate.
- It really is all about mission. I think members are far more aware now of our ‘public’ image, and there seems to be even more interest in looking at our vision and our mission now that we have begun that work in conjunction with this effort.
- We could never have done this without ECF’s support. We have a lot of smart people who can figure things out, but this was a beast that most of us had never encountered before. We can’t imagine trying to manage a capital campaign without professionals.
- We now need to turn our attention to broader understandings of stewardship. We need to encourage people to consider making legacy gifts.
- It’s never really done. The work of the church continues in cycles—some annual, some less frequent. But each time we think we are done, we realize that there is one more task, or one more person, etc.
- GOD IS GOOD.
The Rev. Wanda R. Copeland is the Rector at St. Matthew’s Episcopal Church in Horseheads, New York.
- How to Prepare for a Capital Campaign, a tool that shares 10 essentials that ECF has identified for creating a successful capital campaign
- Limited funds, limited time, yet success by Jennifer Baskerville-Burrows and Sabrina Colman, Vestry Papers, May 2010
- Basics of a Capital Campaign an ECF webinar led by Leslie Pendleton, September 14, 2016
- Transformational Side Effects of Capital Campaigns an ECF webinar led by Leslie Pendleton, January 28, 2015
- Integrating Annual, Capital & Planned Giving an ECF webinar led by Terri Mathes, October 1, 2014
- Debt: What it is, its impact, & what to do with it an ECF webniar led by Erin Weber Johnson, March 12, 2014
- “Crossing from Debt to Mission” by Erin Weber Johnson, ECF Vital Practices Blog, February 19, 2015
- Pledging: Should Clergy Know? by Erin Weber Johnson, Vestry Papers, May 2014
- Finding God’s Purpose for Your Capital Campaign by Maurice Seaton, ECF Vital Practices Blog, April 14, 2016
- Sexy Boilers and Fear Not the Capital Campaign by Linda Buskirk, ECF Vital Practices Blog, May 12, 2017 and July 14, 2016