In most faith communities, prayerful planning and preparations are about to launch annual giving campaigns. Many people frame this as “the time of asking for money.”
Thinking of the annual campaign as an invitation rather than “an ask” puts a different frame around the picture. An invitation generally means a request to join someone in doing something.
An invitation transforms a polite ask (“Please submit your pledge card because the church needs your support”), into a personal recognition that we’re all in this together: “We invite you to join us – the Stewardship Committee, Vestry and our Clergy - in making a financial commitment to St. Stephen’s for next year.”